Editorial Reviews. Review. “Mr. Bernays was one of the first people to expand what had been a narrow concept of press agentry, or working to influence. When Crystallizing Public Opinion was written in , it became the first book- length discussion of the scope and function of professional public relations and of . Books by EDWARD L. BERN AYS CRYSTALLIZING PUBLIC OPINION () AN OUTLINE OF CAREERS () {Edited and contributed to) PROPAGANDA.

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It had never made any effort to reach this public except through crsytallizing own direct circulation. By the end of the 16th Century such manuscript bulletins became familiar in Germany and Italy. Some dismiss the subject or condemn the entire profession generally and all its members individually.

Oratory, newspapers, meet- ings, committees, pamphlets and books and cor- respondence wooed the colonists’ support for independence from British rule. The wartime contribu- tion of American crrystallizing to winning the War was stressed in this effort.

Crystallizing Public Opinion – Ig Publishing

Not so long ago every intelligent man knew that the world was fiat. He will know how crystalliizng country should be governed, and why it is going to the dogs, why this piece of legisla- tion is good and that bad. Uniformity is, in fact, largely crystalluzing and only partly artificial. By Cicero’s time the technique of supplying news to interested parties had developed into a specialized activity. Trot- ter, 1 “at the outset that these beliefs are invaria- bly regarded as rational and defended as such, while the position of one who holds contrary views is held to be obviously unreasonable.


The public relations counsel who was consulted and asked to remedy the situation, made an extensive analysis. The public relations counsel made articulate what would otherwise have remained a strong passive sentiment. It was ignored by other nations. But in the late 18th Cen- tury propaganda played a powerful role in. The wooing of public opinion played a vital oinion in the activities of leaders. This is not strange.

Nov 29, Frank Fletcher rated it liked it. In the Friends of Peace were organized. None of us begins to understand the consequences, crysttallizing it is no dar- ing prophecy to say that the knowledge of how to create consent will alter every political premise.

Congratulatory editorials were printed in the rural and city journals of the country.

It seems like the writer found specific examples to reinforce his ideas rather than come to conclusions based on events.

Just a moment while we sign you in to your Goodreads account. They argue crywtallizing the one to the other. Comments revealed an initial hostility to the term and my conception of its meaning. Most of these early papers were filled with intelligence from abroad.

John Dickinson, a Pennsylvanian, was another impor- tant factor in building public support for the Revolution. InHenry C. The crowd unconsciously identifies its members with one or the other competitor. This demanded greater adjust- ment of groups and individuals.

Crystallizing Public Opinion by Edward L. Bernays

Simultaneous display of these citations was arranged for Bas- tile Day, July 14,by members of the Fifth Avenue Association. But the confusion which sometimes clouds gen- eral understanding has not prevented the profession of public relations from growing into its maturity, proving its value to society, and constantly gaining greater respect.


In some cases a special professional group assumed the function of supplying this information. It must be clear to any one who has looked through the mass of advertising in street cars, subways, newspapers and magazines, and the other avenues of approach to the public, that products and services press hard upon one another in the effort to focus public attention on their offerings and to induce favorable action.

Also, of equal significance I would rate Bernays’ undertaking on stereotypes, susceptibility to suggestion, preconceptions characteristic to the public mind. This page was last edited on 31 Julyat Their method was to fight words with words.

Crystallizing Public Opinion

What Constitutes Public Opinion? To some the public relations counsel is known by bernwys term “propagandist. The giant scale propaganda on the part of the nations at war resulted in heightened recognition of the possibility of shaping events and so in- creased the scramble for free publicity after the War.

opibion When Solon read his elegy “Salamis,” the Athenians, inspired by the reading, were fired to win back the island of that name from the Megarians. The agencies of mass communication increased in size and number.